CASE three or more: IKEA
PROBLEM STATEMENT: How could IKEA support and build competitive advantage to further improve its revenue margin and also to expand its marketing insurance?
ANALYSIS: The SWOT Analysis would be suitable for this case because it analyzes the skills to develop even more; the Weakness to improve; In order to grasp; and Threats to manage.
STRENGTH: IKEA's greatest strength would be the innovative techniques and suggestions to get purchasers to buy their very own furniture. Starting-off with their principle " democratic designвЂќ, and the pioneering " self-assemblyвЂќ feature, IKEA will go way on top of their competitors. As well as their top quality furniture for very low rates, IKEA is one of the leading specialists in selling furniture production industry using its strong brand image known internationally. The balance among cost and quality is actually a major competitive advantage. IKEA can also adapt to cultures just like how they designed to the American market during 1985. Their use of impressive technologies also serve as a plus to all of them in this world full of advanced technology. SOME WEAKNESS: IKEA's weak spot would be the relinquishment of supervision control simply by IKEA's human brain and founder: Kamprad. Despite the fact that he is the business advisor to senior management, direct stir control is the most suitable. They also have a weakness within their supplier romance. IKEA is employed to building long-term interactions and help suppliers develop and buy new technology and IKEA as well demanded high quality at affordable that it ended up in ripping contracts by suppliers, brought up prices and underinvested in new technology resulting in their supply base in danger. OPPORTUNITIES: Consumers desire for high quality furniture for low cost producing the market to get IKEA a field of possibility to grow. Considering the growing market demand for low-priced products, IKEA can grow internationally, breaking through markets such as the non-Western marketplaces like Cina. THREATS: Increased competition wherever competitors adapt rapidly to...